Lifetime Awarding, a qualifications awarding body, needed a new name and a rebrand across all media to differentiate their business from a similarly named business in their group.
We worked with them to choose the name Innovate Awarding - innovation is key to the way their business is run. The logo went through many stages of design, starting with the star and focusing on achievement, navigation, compasses. The final design uses a polygon star paired with a bespoke font, and a suite of logo elements.
We produced brand guidelines, including new secondary colours, fonts and logo usage.
Website Design & Development
The website was designed content first and built on Umbraco - it needed to be a resource for different types of users, featuring secure login areas that unlocked extra content. It's also a portal for different types of applications and updates. The design needed to be clear, give weight to specific sections, and translate the branding beautifully, focussing on innovation.
Metro style boxes give equal weight to information and users can follow clear paths to the information they need. Strong diagonals feature across the site, and various transitions were built in to ensure that the website has constant movement as the user scrolls down the page.
We optimised the new site, and continue to work with Innovate Awarding using our SEO expertise to improve quality organic search traffic to their site.
What we did?
- Keyword research
- Competitor research
- On-page optimisation of the new site
- Responsive, mobile friendly site
- Ongoing monthly SEO consultation and reporting
- Domain Authority moved up 25 places
- 121% increase in organic search traffic